Hi, I'm Jerry
I lead and advise Series A to Series D SEO teams. My skills are in scaling content teams, marrying brand and product marketing with SEO and data analysis to reach business goals.
What I can do for you
I can help you create content that actually delivers business results. My work sits at the intersection of SEO, product marketing and data analysis to bring in organic traffic that converts into customers.
Brands I've created content workflows for
CERIDIAN
NYSE: CDAY ($11.38 billion market cap)
Ceridian is a cloud-based HCM software company that helps businesses manage their employees’ payroll, benefits, workforce, and HR needs.
HOMEBASE
Series C ($71 million)
Homebase is a SaaS company that builds tools for small businesses to manage their teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance.
Wealthsimple
Series C ($610 million)
Wealthsimple is a FinTech company behind some of Canada’s leading digital financial products. They help make financial products easy for everyone to use, like buying stocks, cryptocurrency, and sending money to others.
VETSTER
Series B ($30 million)
Vetster is a telehealth platform that connects pet owners with licensed veterinarians for virtual veterinary consultations.
Whimsical
Series A ($30 million)
Whimsical is a SAAS business that has built a unified workspace for thinking and collaboration.
Photomath
Series B ($25 million, Acquired by Google in 2023)
Photomath is a fast-growing EdTech company whose mobile app is the #1 app in the world to learn math. Powered by advanced machine learning technology, the app instantly scans, accurately solves, and intuitively explains printed and handwritten math problems to users through step-by-step explanations.
Zenfolio
Private Equity-Backed
Zenfolio is a SaaS company that provides photographers with a suite of tools to manage and grow their businesses. It offers portfolio websites, client galleries, e-commerce, marketing tools, and workflow automation.
FORMAT
$7.5 mil/ Year (Acquired in 2021)
Format is a SaaS company that provides solutions for photographers and visual artists. It provides them with the ability to showcase their body of work through visually stunning online portfolios, as well as tools for managing their clients and growing their business.
OneClass
Series A ($1.6 million)
OneClass is an EdTech company that covers over 10,000 courses with 11 million pages of content and around 5,000 video tutorials.