Hi, I'm Jerry
I lead and advise Series A to Series D SEO teams. My skills are in scaling content teams, marrying brand and product marketing with SEO and data analysis to reach business goals.
What I can do for you
I can help you create content that actually delivers business results. My work sits at the intersection of SEO, product marketing and data analysis to bring in organic traffic that converts into customers.
Brands I've created content workflows for
Dayforce
(NYSE: $DAY) – SaaS HCM (Human Capital Management) Software
Dayforce (NYSE: DAY) is a cloud-based Human Capital Management (HCM) platform by Ceridian, that streamlines various HR processes for businesses, like payroll, workforce management, talent management, benefits admin, employee learning, and compliance and reporting.
HOMEBASE
(Series C, $71 million) – SaaS for Small Business Team Management
Homebase is a SaaS company that builds tools for small businesses to manage their teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance.
Wealthsimple
(Series C, $610 million) – FinTech Canadian Investment Platform
Wealthsimple is a FinTech company behind some of Canada’s leading digital financial products. They help make financial products easy for everyone to use, like buying stocks, cryptocurrency, and sending money to others.
VETSTER
(Series B, $30 million) – Telehealth Platform for Veterinary Care
Vetster is a telehealth platform that connects pet owners with licensed veterinarians for virtual veterinary consultations.
Whimsical
(Series A, $30 million) – SaaS for Thinking & Collaboration Workspace
Whimsical is a SAAS business that has built a unified workspace for thinking and collaboration.
Photomath
(Series B, $25 million, Acquired by Google in 2023) – EdTech App for Learning Math
Photomath is a fast-growing EdTech company whose mobile app is the #1 app in the world to learn math. Powered by advanced machine learning technology, the app instantly scans, accurately solves, and intuitively explains printed and handwritten math problems to users through step-by-step explanations.
ON-DEMAND TRADING
(Private, $20 million/Year) – OTC Crypto Trading Desk & White-Label Solutions
On-Demand trading is an OTC crypto trading desk that also white labels its proprietary crypto investing solution for credit unions and banks.
Toptier trader
(Private, $20 million/Year) – Prop Trading Firm
TopTier Trader is a prop trading firm that offers funded trading accounts, allowing traders to use its money for trading in exchange for a share of the profits.
Zenfolio
(Private Equity-Backed) – SaaS Website Builder for Photographers
Zenfolio is a SaaS company that provides photographers with a suite of tools to manage and grow their businesses. It offers portfolio websites, client galleries, e-commerce, marketing tools, and workflow automation.
FORMAT
(Private Equity-Backed, $7.5 mil/Year – Acquired in 2021) – SaaS Website Builder for Photographers
Format is a SaaS company that provides solutions for photographers and visual artists. It provides them with the ability to showcase their body of work through visually stunning online portfolios, as well as tools for managing their clients and growing their business.
OneClass
(Series A, $1.6 million) – EdTech for Online Learning
OneClass is an EdTech company that covers over 10,000 courses with 11 million pages of content and around 5,000 video tutorials.